Brand | HSBC |
Product/Service | BANK |
Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
Category | Production Design / Art Direction |
Entrant Company
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency 2
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J. WALTER THOMPSON London, UNITED KINGDOM
|
Media Agency
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MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
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RATTLING STICK London, UNITED KINGDOM
|
The Campaign
The film depicts a charismatic tour guide giving a small group a tour around The Museum of Procrastination. From unused gym membership cards and unfinished novels to musical instruments barely played, the rooms and displays in the museum act as symbols for the dreams we give up on and the ambitions we leave unexplored.
The film’s protagonist is a young woman named Ellie, who, after being guided around the Museum, has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Credits
Richard Hol |
J. Walter Thompson - Dubai |
Regional Creative Director |
Anas Saraj |
J. Walter Thompson - Dubai |
Creative Director |