| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Casting |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film discusses the fact of the new constructed neighborhoods and how complicated their addresses are. Given the prior, couples or families living at such neighborhoods are deprived from basic household services; nonetheless with our solution they will be connected to Internet.
Creative Execution
Finding the right cast for our film was an integral part of its success. The cast had to be couched very well, as the whole concept was relying on the performance, more or less for each copy it was a one man show.
The cast had to be humorous in their delivery, yet, making sure that their humor won’t be about how visually bad condition they are suffering, that could be misunderstood. Instead, they had to deliver their jokes around how desperate attempts of describing a very tough and messy address.
Accordingly our casting process was not only about who can act better or who looks good on camera. We had to find the perfect members that will look harmonious and are all silly in their own way.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
- |
Director |
| Maged Nassar |
- |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |