| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film discusses the fact of the new constructed neighborhoods and how complicated their addresses are. Given the prior, couples or families living at such neighborhoods are deprived from basic household services; nonetheless with our solution they will be connected to Internet.
Creative Execution
Guys I downloaded 4 movies, got lunch and I’m waiting for you with Ramez.
I’ll give you the directions.
Take the Suez Road. Pass the Ring Road entrance.
Pass all the compounds on the road.
When you feel like you’re approaching Suez, as soon as you smell the bad odour take a right
Take care because that road is not paved and it might even be closed.
If it is closed, it is no problem.
Get out of the car and remove the rocks and call Hany to help you. Keep driving.
As soon as you enter this area, don’t get out of the car. Lock the car. Put your AC on. Turn on your music.
As soon as you finish the road, look far ahead.
You’ll feel like you can see buildings ahead.
That’s not the place. Leave it and take a left.
Mr. Tarek in Rehan. If he asks its between 2 and 3….
VO
You might not have anything. But you will have Internet.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
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Director |
| Maged Nassar |
- |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |