| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film discusses the fact of the new constructed neighborhoods and how complicated their addresses are. Given the prior, couples or families living at such neighborhoods are deprived from basic household services; nonetheless with our solution they will be connected to Internet.
Creative Execution
Yes. The ice cream cake with strawberries on top.
Where are you coming from?
From the Ring Road. Ok, good.
Ok listen to me. You’ll take the ring road until the end.
You’ll find an exit. You know the exit at the end of the road?
Leave that one.
You’ll find another exit, the new one that has broken cement pillars.
Be careful because cars will be driving in reverse.
Take that exit and you’ll pass by the police checkpoints.
You’ll find one or two or three.
Radwa! How many checkpoints are there?
Yes. 6 checkpoints.
You’ll find a lake across the road - they just dug it.
Go straight and as soon as you stop hearing the dogs barking, take a left.
You’ll take a right, a left, another left then another left.
You’ll find a wooden bridge.
Park and start walking
You’ll cross the bridge….
VO
You might not have anything. But you will have Internet.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
- |
Director |
| Maged Nassar |
- |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |