| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film discusses the fact of the new constructed neighborhoods and how complicated their addresses are. Given the prior, couples or families living at such neighborhoods are deprived from basic household services; nonetheless with our solution they will be connected to Internet.
Creative Execution
Which painkillers do you have?
Paracetamol. Yes, get me four.
I want you to come quickly. Where are you coming from?
The 10th is the easiest road.
Take the bridge and then the first right.
You won’t find any traffic left or right. Go straight.
You’ll find a Microbus stop.
Follow one of them. When it takes a left, you go right.
At the end of the road is a forced right. You have no choice
On the left is a mini-market. If you stop, get me 250 grams of turkey.
Get chewing gum.
What?
Get chewing gum.
And get chewing gum.
You’ll find a speed bump. Take it.
It’s dark. Do you have self-defense spray?
Yes? I’m just making sure. I’m just looking out for you….
VO:
You might not have anything. But you will have Internet.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
- |
Director |
| Maged Nassar |
- |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |