| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Direction |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film discusses the fact of the new constructed neighborhoods and how complicated their addresses are. Given the prior, couples or families living at such neighborhoods are deprived from basic household services; nonetheless with our solution they will be connected to Internet.
Creative Execution
Our film objective was to be light in terms of humor nonetheless believable by our consumers; specially that our insight is spot on with regards to that pain point. Having that said the director had to strike the balance; which is not an easy thing to do In such films.
His vision took the films into a lighthearted humor series that would definitely add a smile on the audience face. He faced some challenges to achieve the above, for instance the production design (i.e location, art direction and colors) was an integral part for the film’s success, and also the lightening had to be a bit dimmed as not to show anything bright about the place, he assured not having any style furniture, nothing modern or too retro. Generally, generic busy props.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
- |
Director |
| Maged Nassar |
- |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |