2016 Winners & Shortlists

OUT OF SERVICE

Gold
BrandVODAFONE
Product/ServiceTELECOMUNICATION
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryDirection
Entrant Company J. WALTER THOMPSON CAIRO, EGYPT
Advertising Agency J. WALTER THOMPSON CAIRO, EGYPT
Media Agency MEC GLOBAL Giza, EGYPT
Production Company FILM CLINIC Cairo, EGYPT

The Campaign

Our Film is a story of a micro family who have recently moved to a new home, at one of those new isolated neighborhoods. The father feeling guilty about stranding his wife and Kid, he is trying to rest the waters with his family, yet the wife is furious given that their new home is not connected to any household services (pharmacy, garbage truck, supermarket, etc). Nonetheless, despite being at the other end of the world and understanding that there are no services being able to reach this family; the only service that is available is internet. We can clearly see that each family member is using their gadgets through the WIFI connection, whether on a tablet, mobile or playing online gaming. Showcasing that despite not being connected to any household servuce, you’ll have internet connection.

Creative Execution

The director made a lot of mood for our film, he actually created a commercial that feels like it’s a scene in a film vs. any regular ad. Think the kind of comedy from the “Coen Brothers”. He took into a dark type of comedy with understated performances, in a world that seems to be normal, but it’s far from normality. The production design (i.e location, art direction and colors) was an integral part, in addition to the actors. the above pillars were extremely challenging as for the location for example, he had to pick whether shoot during day light or night and each one had its pro’s and con’s; ending up at night given the dark creepiness mood that was required along with the art direction that had to be giving the feeling of the lonesome life.

Credits

Name Company Role
Mai Azmy J Walter Thompson Cairo Managing Director
Ahmed Sadek J Walter Thompson Cairo Business Director
Hassan El Sada J Walter Thompson Cairo Account Director
Hisham Ghamrawy J Walter Thompson Cairo Senior Account Executive
Mohamed Hammady J Walter Thompson Cairo Executive Creative Director
Amir Adib J Walter Thompson Cairo Senior Planner
Amr Hadad J Walter Thompson Cairo Associate Creative Director
Karim Ayesh J Walter Thompson Cairo Associate Creative Director
Ahmed Waheed J Walter Thompson Cairo Senior Copywriter
Youssef Hammad J Walter Thompson Cairo Art Director
Sabrina El Ghoneimi J. Walter Thompson Cairo Copywriter
Omar Helal N/A Director
Reem Megahed J Walter Thompson Cairo Head of production
Shady Abdel Aziz J. Walter Thompson Cairo AV Producer
Hassan Mahfouz Film Clinic Exectuive Prodcer
Youssef Zeid Film Clinic Line Producer