AS REAL AS YOUR DIRTY LAUNDRY
| Brand | PROCTER & GAMBLE |
| Product/Service | TIDE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Casting |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Media Agency
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STARCOM MEDIAVEST GROUP Cairo, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
The film revolves around our protagonist’s life drama that stems from all her laundry chores and belief in complicated processes she needs to do to get the best cleaning. The daily laundry chores are time consuming and stands in the way of her finding true love. The story evolves when she discovers that Tide is the simplest solution for her laundry because it gives great results without the need for extra steps thus ending her daily struggles with laundry and giving her more time and freedom to enjoy her life. The story concludes happily with a festive wedding. The story is narrated musically as a spoof of the well-known Nancy Ajram song “Ah w Noss”.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
| Manal Nagi |
Leo Burnett Beirut |
Creative Director |
| Despina Memarogli |
Leo Burnett Beirut |
Art Director |
| Charbel Abou Jreich |
Leo Burnett Beirut |
Art Director |
| Alex Simonian |
Leo Burnett Beirut |
Regional Communication Director |
| Elsa Azar |
Leo Burnett Beirut |
Communication Executive |
| Zeina Joujou |
Leo Burnett Beirut |
Regional Planner |
| Zeina Mokdad |
Leo Burnett Beirut |
Agency Producer |
| Lama Bawadi |
Leo Burnett Beirut |
Senior Copywriter |
| Mohammed Sehly |
Leo Burnett Beirut |
Copywriter |