| Brand | MOBINIL |
| Product/Service | TELECOMMUNICATION |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Use of Licensed or Adapted Music |
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Entrant Company
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LEO BURNETT CAIRO, EGYPT
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Advertising Agency
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LEO BURNETT CAIRO, EGYPT
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Media Agency
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UM7 Cairo, EGYPT
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Production Company
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DEGREE Cairo, EGYPT
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The Campaign
“Ramadan Gana;” Arabic for “Ramadan has come to us,” is an iconic cultural song in Egypt, dating back to the early 1950s, which welcomes the arrival of the Holy month of Ramadan year after year (please find the link to refer to below). Banking on the track's nostalgic, feel-good spirit, a recomposed contemporary version was developed to compliment the campaign for Mobinil’s Ramadan tactical offer: For every customer opting in, two randomly unlinked customers benefit as well, generating a wave of generosity and unconditional giving.
Ramadan has come to us song link that was recomposed:
https://youtu.be/9yfM6sljF00
Credits
| Bechara Mouzannar |
Leoburnett-cairo |
Chief Creative Officer |
| Amr Darwish |
Leoburnett-cairo |
Managing Director |
| Mohamed Fouad |
Leoburnett-cairo |
Creative Director |
| Osama Arnaouty |
Leoburnett-cairo |
Creative Director |
| Tarek Metawe |
Leoburnett-cairo |
Art Director |
| Ahmed Soliman |
Leoburnett-cairo |
Art Director |
| Khaled El Sherbiny |
Leoburnett-cairo |
Copywriter |
| Mohamed Abu Eleneien |
Leoburnett-cairo |
Account Director |
| Amr Ammar |
Leoburnett-cairo |
Account Director |
| Seif Ismail |
Leoburnett-cairo |
Account Manager |
| Mohamed Yousri |
Leoburnett-cairo |
Planning Director |
| Karim Khodeir |
Leoburnett-cairo |
Agency Producer |
| Ali Ali |
Freelancer |
Director |