| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Visual Effects |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film depicts the fact that youth are often so much consumed with their mobile devices, that they are isolated from the outside world. However they are connected to each other virtually given that there first and out most driver is their community. Through a set of humorous TV films we showcase how our IN benefits cultivates this newborn need, if you are IN customer. But if you are not! You’re literally not in the group thus your friends are invisible to you.
Creative Execution
The visual effects is the basis of our film, we wanted to literally show that whoever is not part of our IN brand is on his own. Despite him trying to fit in and keeping up with his group of friends, they are too consumed with their IN benefits that they are literally invisible.
Whenever the IN users are enjoying the benefit they’re invisible and as soon as they stop, they become visible again. The whole objective of using the visual effect was to showcase the difference of between the IN users who’s not IN.
This had to be professionally executed, as the appearance/disappearance effect was more or less throughout the whole copies.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
NA |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |