IN OR OUT - LIVINGROOM COPY
| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Casting |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film depicts the fact that youth are often so much consumed with their mobile devices, that they are isolated from the outside world. However they are connected to each other virtually given that there first and outmost driver is their community. Through a set of humorous TV films we showcase how our IN benefits cultivates this newborn need, if you are IN customer. But if you are not! You’re literally not in the group thus your friends are invisible to you.
Creative Execution
Our brand is exclusively designed for the youth, so picking the right suitable cast was a key. The cast had to be funny, entertaining and appealing to our target audience. For each copy we had 4 different heroes whereas each and every one had a big role reflecting the business benefit.
The challenge was to couch the cast very well given the complexity of the brief and the way the ads will be executed, in addition too, it was their first time to perform in front of a camera.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
NA |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |