| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Direction |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our film depicts the fact that youth are often so much consumed with their mobile devices, that they are isolated from the outside world. However they are connected to each other virtually given that there first and out most driver is their community. Through a set of humorous TV films we showcase how our IN benefits cultivates this newborn need, if you are IN customer. But if you are not! You’re literally not in the group thus your friends are invisible to you.
Creative Execution
Overall the director was able to control our films in terms of the dramatic and artistic aspects. He was able to guide the whole crew along with the cast to perform a piece of art.
Picking the right cast was a big challenge for him as the whole heroes were the first time to perform in front of the camera; yet they were picked due to their overall looks and attitude that would be appealing to our audience, while couching them was a bigger challenge as well due to the above mentioned reasons.
Adding to the above challenges, the shoot was too technical in terms of its edits and how to be shot, as the 3 copies had appearance and disappearance effect throughout them, which had to be carefully prepped for.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Ahmed Sadek |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Director |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Senior Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Karim Ayesh |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ali Ali |
NA |
Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |