| Brand | SAUDI TELECOM COMPANY - STC |
| Product/Service | DAWRI PLUS |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Casting |
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Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Media Agency
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STARCOM MEDIAVEST GROUP Riyadh, SAUDI ARABIA
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Production Company
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DEJA VU Dubai, UNITED ARAB EMIRATES
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The Campaign
In this film, we see a group of young men who seem to suffer from an unknown, severe illness that makes them lash out and have uncontrollable angry outbursts. In separate interviews, the patients and their family members talk about how the disease is affecting their lives, and a doctor reports on the many medical treatments that have been tried in vain. The film then goes on to reveal that the men’s ailment is their addiction to Saudi soccer, and that the best cure for it is STC’s Dawri Plus application.
Credits
| Chafic Haddad |
J.Walter Thompson KSA |
Chief Creative Operations Officer |
| Rayyan Aoun |
J.Walter Thompson KSA |
Executive Creative Director |
| Miguel Dianda |
J.Walter Thompson Dubai |
Creative Director |
| Tomas Lavagno |
J.Walter Thompson Dubai |
Creative Director |
| Yazeed Al Harthi |
J.Walter Thompson KSA |
Senior Copywriter |
| Amr Wagih |
J. Walter Thompson KSA |
Associate Creative Director |
| Joe Abou Daher |
J.Walter Thompson KSA |
Head of TV Production KSA |
| Omar Hilal |
Freelancer |
Director |
| Fayez Jabri |
J. Walter Thompson KSA |
Business Director |
| Jad Haddad |
J. Walter Thompson KSA |
Account Director |
| Ziad Rayes |
J.Walter Thompson KSA |
Account Manager |
| Ahmed Al Sahhaf |
STC |
GM Marketing Communications - Consumer Business Unit |
| Abdullah Al Otaibi |
STC |
Digital Media Manager/Consumer |