| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Visual Effects |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
The tale of recharge cards manufacturing: a horde of devoted genies relentlessly work on different stations to produce the magic dust-filled recharge cards giving consumers unprecedented everyday value, granting them all their telecom wishes, to then reveal and celebrate the new recharge cards.
Creative Execution
Before filming, we started by sketching and creating a very detailed concept art for every feature, element, machine and angle of the factory. A devoted and passionate army of young concept artists worked around the clock to bring to life this piece of art, weeks before shoot. Afterwards, we started by building the shots in CGI to then shoot the film accordingly on chroma.
As we are creating the entire environment from scratch, we need to ensure that it delivers a magical feel while remaining very much Egyptian. We thoroughly worked on every detail of the built environment: from machine designs to little yet true graffiti and details on workstations and lockers, portraying the authentic Egyptian workers environment in a magical world.
To maintain a realistic rusty feel of the factory, we worked on a variation of visual effects in different colors and density.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J.Walter Thompson Cairo |
Business Director |
| Amir Adib |
J.Walter Thompson Cairo |
Senior Planner |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
| Mostafa Hamza |
J Walter Thompson Cairo |
Associate Creative Director |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| Reem Megahed |
J Walter Thompson |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J Walter Thompson |
AV Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Tamer Mahdy |
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Director |
| Amr Ashraf |
J Walter Thompson |
post producer |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |