| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Animation |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
The tale of recharge cards manufacturing: a horde of devoted genies relentlessly work on different stations to produce the magic dust-filled recharge cards giving consumers unprecedented everyday value, granting them all their telecom wishes, to then reveal and celebrate the new recharge cards.
Creative Execution
As the film was mostly filmed on chroma with all sets and shots built, we needed to meticulously work on the animation to bring the sets to life and ensure it is vibrant and lively from one side and, have a magical feel from another. This is why we needed to design and animate every single element of the environment and create its specific spirit while making it harmonious with other elements in the scene.
The animation of designed machines needed to be perfectly balanced between physics rules and magical world’s creations. In addition, we worked on the animation of all the visual effects: fumes, magical potion line, magical pot, magical flasks, etc.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
| Shahira Akel |
J.Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Mostafa Hamza |
J Walter Thompson Cairo |
Associate Creative Director |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Tamer Mahdy |
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Director |
| Amir Adib |
J.Walter Thompson Cairo |
Senior Planner |
| Amr Ashraf |
J Walter Thompson Cairo |
post producer |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |