| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Casting |
|
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
The tale of recharge cards manufacturing: a horde of devoted genies relentlessly work on different stations to produce the magic dust-filled recharge cards giving consumers unprecedented everyday value, granting them all their telecom wishes, to then reveal and celebrate the new recharge cards.
Creative Execution
To portray an impressive magical factory, we needed to cast numerous genie workers of similar physical traits as our original genie – little persons. We went through a massive casting process to find talents who fit the combination of the physical appearance required, presentableness and acting skills, all without being camera shy. The pool of talents was limited due to the particularity of the casting demands; hence, we ended up roaming the country for several weeks to finally cast the 40+ talents.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Mostafa Hamza |
J Walter Thompson Cairo |
Associate Creative Director |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| Shahira Akel |
J.Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J.Walter Thompson Cairo |
Senior Planner |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J Walter Thompson Cairo |
AV Producer |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Tamer Mahdy |
|
Director |
| Amr Ashraf |
J Walter Thompson Cairo |
post producer |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |