| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Achievement in Production |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
We follow the journey of a loving couple whose differences in personalities add spices to their life and keep them together.
Creative Execution
We wanted to create the first ever telecommunication ad with the chic and luxurious look & feel of fragrances category. We needed to capture the “Can’t live with him, can’t live without him" dilemma through portraying our celebrities complicity and differences, through voice of mind. To set the perfect stage to tell their story, location was key to give the right feel. The team went on an international hunt for the perfect set to portray our story and to do a technical recce ensuring the desired outcome. We faced many technical challenges with an outdoors shooting in dark waters and in black and white; an extensive lighting exercise and set up was put in place. Shooting in waters with a moving boat required a full set of professionals in different boats, totally in sync with the celebrities’ boat to fully and smoothly capture the story. The wardrobe was also a challenge where we needed to find the proper dress that would be luxurious, in right color/design and have enough details to be rich in black and white frames. In addition, we had to ship the Riva boat from Italy to Croatia to complete the required chic look and feel.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Guillermo Madurga |
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Director |
| Amr Ashraf |
J Walter Thompson Cairo |
post producer |