| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Cinematography |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
We follow the journey of a loving couple whose differences in personalities add spices to their life and keep them together.
Creative Execution
The main challenge was to capture the dreamy journey of the couple and their intimacy in their expressions. The cinematic style portrays the overall desired chic look & feel. The lighting ensures a rich and chic look vs. it just being old; it also avoids too much darkness, while setting the right mood. The camera movements and shot frames also accompany the dialogue with appropriate pace changing between slow motion and a regular pace while the change in frames from wide to close ups and use of beauty shots, silhouettes and shadows frames further visually strengthen the movie. Shot compositions are balanced and always focusing on the hero of the frame: celebrity, movement or a little detail telling the story.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copywriter |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Guillermo Madurga |
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Director |
| Amr Ashraf |
J Walter Thompson Cairo |
post producer |