| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Production Design / Art Direction |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
We follow the journey of a loving couple whose differences in personalities add spices to their life and keep them together.
Creative Execution
The set and shots composition deliver an elegant look and feel for the movie. The guidelines dictates that we need to have the film in black and white; which was a challenge specially given the night shoot set and shooting in wide dark water space. The set design being minimal, we had to embrace the surroundings and backgrounds to deliver a chic and sophisticated film, avoiding being dull and old. We wanted the outcome to be fresh, natural, chic and visually interesting, overcoming the prominent black color in the picture. This is why we worked on perfectly balancing between the black and white elements, playing with original color shades and textures to deliver a vivid black and white film with a complementary touch of red.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copywriter |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Youssef Hammad |
J Walter Thompson Cairo |
Art Director |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Guillermo Madurga |
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Director |
| Amr Ashraf |
J. Walter Thompson Cairo |
post producer |