2016 Winners & Shortlists

The Campaign

The teenage community is commonly bombarded with ever-new buzzwords. Not only that; every group has its own favorite set of buzzwords. The manifestation of Crunch Times has been built around using those obsolete commonly used buzzwords to come to a conclusion that these buzzwords reflect the past times vs the current modern time of Crunch. The story of the ad revolves an exaggerated conversation between an entire classroom, while everyone in the classroom is trying to figure out who's chocolate (Crunch) belongs to. The conversation happens to be a long continuation of those obsolete buzzwords, while everyone of the featured students answers their colleague with one of those buzzwords (and makes fun of the one said before), the owner of Crunch, refuses to participate in that loop, and just sticks to the fact that he is simply looking for his chocolate.

Creative Execution

Hey Chief, is this chocolate yours? Chief? It’s not mine, Champ. Champ? What you talking about, playa? Dude. Did you just say playa? Dude? Where you from, kid? Man, did you just say kid? Man? What’s up with that, fam? Fam is so over, bro. Bro? Shame on you, son. Son? That’s lame, dawg. Dawg is done. Well done. Such a peculiar generation. Peculiar? You serious? Man-up, guys! It’s called check yourselves. Aite? Did you just say ”Aite”? What’s your problem? You mean deal? Yo you need to get yourself on fleek. Wait. Is that a good thing or a bad thing? It’s dope. You said dope? Nope. I just left my chocolate over there. VO/DEMO Yesterday’s thing isn’t the thing. If you need that new thing, get into Crunch. A new crunchy milk & white chocolate available in two sizes. We are in the Crunch era. But that quiz was easy peasy. Kanyeezy! Epic fail. That’s lamer than Hotmail. Yo you need to be on fleek. Someone said that already. It’s all good. It’s all hood. That’s wack. Wack? Get outta here with that weak sauce! Yo you need to get yourself on fleek. Well, alright then, gentlemen. Cheerio!