Brand | ETISALAT MISR |
Product/Service | TELECOMMUNICATIONS |
Entrant | KING TUT'S PLAYGROUND Cairo, EGYPT |
Category | Direction |
Entrant Company
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Advertising Agency
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Media Agency
|
INITIATIVE Cairo, EGYPT
|
Production Company
|
BIGFOOT FILMS Cairo, EGYPT
|
The Campaign
With the rising social media craze, people tend to take a picture of whatever unfortunate situation they are in (car accident, broken bones, etc.), to get digitally famous and gain exposure; their first instinct is to post about what happened to them on social media platforms instead of helping themselves out of the situation. Etisalat offered a social bundle for one Egyptian pound a day in order for subscribers to enjoy daily unlimited internet. We decided to push this craze a step further, showing some of the unfortunate situations people could find themselves in.
Credits
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
CHIEF CREATIVE OFFICER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
EXECUTIVE CREATIVE DIRECTOR |
AHMAD FAHMY |
KING TUT'S PLAYGROUND (KTP) |
GENERAL MANAGER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
YOUSSEF ALTAY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
KARIM SHERIF |
KING TUT'S PLAYGROUND (KTP) |
JUNIOR ART DIRECTOR |
FARAH ZIDAN |
KING TUT'S PLAYGROUND (KTP) |
ACCOUNT SUPERVISOR |
AHMED HUSSEIN |
FREELANCE |
DIRECTOR |
AMR BERRY |
FREELANCE |
ASSISTANT DIRECTOR |
TAREK HEFNY |
FREELANCE |
DIRECTOR OF PHOTOGRAPHY |
AHMED SHAKER |
FREELANCE |
ART DIRECTOR |
REEM EL ADL |
FREELANCE |
STYLIST |
BEGAD OMRAN |
BIG FOOT FILMS |
EXECUTIVE PRODUCER |
NORAH EL KHATEEB |
BIG FOOT FILMS |
PRODUCER |
NADA FAIED |
BIG FOOT FILMS |
ASSISTANT PRODUCER |
LIZZARD |
LIZZARD |
POST PRODUCTION |
KARIM MIRA |
LIZZARD |
FOUNDER |
AMR RABIE |
LIZZARD |
EDITOR |
HOSNI ALI |
AUDIO GARAGE SOUND STUDIO |
SOUND DESIGN |