Brand | NESTLÉ ICE CREAM |
Product/Service | DOLCECA ICE CREAM CONES |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Casting |
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Production Company
|
HAMA FILM PRODUCTIONS Giza, EGYPT
|
The Campaign
The story is about the struggle of Khairy, the Dolce employee, who has been trying for years to convince the CEO to introduce the Dolceca Mastic flavor, only to be met with constant rejection from the obnoxious boss. The story unfolds through the late 90s until our current day, and throughout all this time we see Khairy trying different approaches to his pitch and the CEO also rejecting him in equally innovative ways. The CEO somewhat seems to be enjoying this process and in time starts to toy with Khairy via his power dynamic.
Till one day a Lebanese hot employee suggests the same flavor and the boss acknowledges her great idea among everyone and agrees to launch the Dolceca Mastic cone, leaving the hero of our ad suffocating from his shock.
Creative Execution
Casting was really challenging for this ad, the cast had to have an acting background to fulfill the serious humor while acting the role naturally that was meant to be delivered through our film.
Struggle to find a Lebanese actor in town for the role as all of them were fake and with a forced accent. We even had to cast actual Lebanese models in order to fulfill the role accurately and we did bring in a Lebanese actress from Lebanon on the day of the shoot to play Joumana's role.
Credits
Ahmed Abdel Kader |
J. Walter Thompson Cairo |
Associate Business Director |
Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
Nora Badr |
J. Walter Thompson Cairo |
Account Manager |
Razan El Meligi |
J. Walter Thompson Cairo |
Senior Account Executive |
Ahmed Wahid |
J. Walter Thompson Cairo |
Senior Art Director |
Malek Sharif |
J. Walter Thompson Cairo |
Senior Art Director |
Eslam Hossam |
J. Walter Thompson Cairo |
Senior Copywriter |
Haisam Abu Samra |
|
Director |
Diana George |
J. Walter Thompson Cairo |
Senior Planner |
Ammar Abu Shady |
J. Walter Thompson Cairo |
A/V Producer |
Mayar Makhlouf |
J Walter Thompson Cairo |
A/V Producer |
Hesham Soliman |
Hama Film Productions |
Executive Producer |
Feras El Quqa |
Hama Film Productions |
Producer |
Tariq Babelly |
Hama Film Productions |
Producer |
Mohamed Hammady |
J. Walter Thompson Cairo |
Copywriter |
Mohamed Hammady |
J. Walter Thompson Cairo |
Director |