| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
|
|
Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
|
|
Media Agency
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MEC GLOBAL Giza, EGYPT
|
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
We follow the journey of a loving couple whose differences in personalities add spices to their life and keep them together.
Creative Execution
They always thought we weren’t meant for one another
We don’t really have that much in common
I pride myself on my punctuality,
And I prefer to be fashionably late.
I tend to focus on the bigger picture
It’s the little details that really matter.
I’m a man of few words
I always speak my mind.
He hardly ever asks for my opinion.
I always know what I’m doing
She remembers every little thing…
And you forget one too many.
But maybe all of this is what brought us together.
Because you’re not just any man.
And you’re not just any woman…
Demo VO:
Your differences are a good thing
That's why Vodafone made Red Him and Her
Not for any man, nor any woman.
Vodafone Red, a good thing within your reach
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
| Shahira Akel |
J.Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J.Walter Thompson Cairo |
Senior Planner |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copywriter |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Youssef Hammad |
J. Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Guillermo Madurga |
|
Director |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Amr Ashraf |
J Walter Thompson Cairo |
post producer |