| Brand | VODAFONE EGYPT |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Direction |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
|
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
|
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Media Agency
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MEC GLOBAL Giza, EGYPT
|
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
We follow the journey of a loving couple whose differences in personalities add spices to their life and keep them together.
Creative Execution
The director managed to elevate the creative’s vision through a number of elements: from location choice to camera movements passing by set lighting. The camera angles and movements harmoniously tells the story of the couple while capturing their emotions and body language. In addition, the meticulous choice of red elements in each frame adds a splash of vividness to the black and while film.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Mohamed Hammady |
J. Walter Thompson Cairo |
Executive Creative Director |
| Shahira Akel |
J.Walter Thompson Cairo |
Business Director |
| Lamia Moussa |
J Walter Thompson Cairo |
Account Manager |
| Nevine Ramzy |
J Walter Thompson Cairo |
Account Executive |
| Amr Hadad |
J Walter Thompson Cairo |
Associate Creative Director |
| Ahmed Waheed |
J. Walter Thompson Cairo |
Senior Copywriter |
| Sabrina El Ghoneimi |
J. Walter Thompson Cairo |
Copywriter |
| Youssef Hammad |
J. Walter Thompson Cairo |
Art Director |
| Amir Adib |
J.Walter Thompson Cairo |
Senior Planner |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Fadi Fahim |
light house |
Executive Producer |
| Alaa El Dafrawy |
light house |
Producer |
| Guillermo Madurga |
|
Director |
| Amr Ashraf |
J. Walter Thompson Cairo |
post producer |