IN TARIFF LAUNCH (1 OF 3)
Brand | VODAFONE |
Product/Service | TELECOMUNICATION |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Casting |
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
Production Company
|
BIGFOOT FILMS Cairo, EGYPT
|
The Campaign
Our campaign is a series of humorous TVCs where huge 80’s stars desperately want to join youth collective bands that are a current youth stars. Their attempt to join this band is due to their desire to be seen as ‘young’ again. The stars would show up to the collective at various stages of making a song (at an audition, song writing stage, or a rehearsal) and try to convince them how they should be part of the song. They would even sing their own hit songs to them, in final attempts at convincing them that they belong. But the collective band would always politely turn them down.
Creative Execution
Our tariff campaign was exclusively designed for the youth through our main bands hero’s. Hammering on that, it had to be tackled through combing our most loved bands guardians that are stars of the time being while adding to them (Hameed, Anouhka & Medhat saleh) the old artists stars generation. The challenge was finding the right celeb’s that would have the perfect contrast between the old generation stars and new stars that would be acceptable by our youth target; and given that our current bands are stars for our generation, we had to get the old starts equivalent to Madonna, Prince, and Johnny Cash.
Credits
Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
Shahira Akel |
J Walter Thompson Cairo |
Business Director |
Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
Amir Adib |
J Walter Thompson Cairo |
Planner |
Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
Wessam Sallem |
J Walter Thompson Cairo |
Copywriter |
Nader El Said |
J Walter Thompson Cairo |
Senior art director |
khalil el Shorbagy |
J Walter Thompson Cairo |
Art Director |
Reem Megahed |
J Walter Thompson Cairo |
Head of production |
Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
Begad Omran |
Bigfoot Films |
Executive Producer |
Norah El Khateeb |
Bigfoot Films |
Line Producer |
Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |