| Brand | SUPREME COUNCIL OF HEALTH |
| Product/Service | PUBLIC SERVICE |
| Entrant | GREY DOHA Doha, QATAR |
| Category | Production Design / Art Direction |
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Entrant Company
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GREY DOHA Doha, QATAR
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Advertising Agency
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GREY DOHA Doha, QATAR
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Media Agency
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MEDIACOM QATAR, QATAR
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Production Company
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PRODUCTION AND BEYOND Doha, QATAR
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The Campaign
The focus is on a little girl sitting in her bedroom alone with a book and pencil in her hand. The narration is her voice talking to her father but he’s not in the room. At first the girl is smiling and excited to be sharing happy news with her dad and we get a glimpse of her drawing in the book of her and him as stick figures with the word “baba” (which translates to Dad). But then there are tears coming down her cheek, her tone changes and she looks really sad and that’s because her father had passed away and she’s missing him.
Creative Execution
The commercial gives a voice and insight to the void, pain and sadness children endure when they lose a parent. Supreme Council of Health wanted to connect with parents on an emotional level to encourage them to take better care of themselves for the sake of their children, if not for their own sake.
Credits
| Mike Shackle |
Grey Dubai |
Chief Creative Officer |
| Nikolina Popovic |
Grey Doha |
Creative Director |
| Sarah Mestarihi |
Grey Doha |
Art Director |
| Michael Segura |
Grey Doha |
Art Director |
| Hadi Ballout |
Grey Doha |
Client Servicing Director |
| Hesham Najiya |
Grey Doha |
Copywriter |
| Alexandra Boucas |
Grey Doha |
Account Manager |
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The Production And Beyond |
Production |
| Serge Oryan |
|
Film Director |
| Lena Saliba |
The Production and Beyond |
Executive Producer |