Brand | TARSHEED |
Product/Service | WATER CONSERVATION AWARENESS |
Entrant | MEMAC OGILVY & MATHER Doha, QATAR |
Category | Script |
Entrant Company
|
MEMAC OGILVY & MATHER Doha, QATAR
|
Advertising Agency
|
MEMAC OGILVY & MATHER Doha, QATAR
|
Production Company
|
THE FILM HOUSE Doha, QATAR
|
The Campaign
We open on the mass expanse of a desert-scape. The midday heat is dancing off the sand, twisting the horizon. Sand blows from the tops of rolling dunes. A lone tree is dwarfed by sharp, rock outcrops in the distance. Two riders cross the flats on camel back, miniature on the horizon. The hunches of the camel rise and fall as the rider steadies atop. Hassan’s lips are cracked, breaking and his gaze is empty and fatigued.
A drop of water falls on the rocky, arid desert floor. Another and another.
Mohammed notices the water dripping from Hassan’s leather water bag that dangles from the side of his saddle.
Mohammed shouts,“Ya Hassan!” as he trots to his side. Using his riding stick, he pokes at Hassan’s water bag. Hassan unfastens the bag, lifts it and takes a drink.
He nods in appreciation as he continues forward through the desert. Hassan ties the bag tightly and reattaches it to his saddle. The two continue through the endless desert, miniature again as they cross the crest of an endless dune.
The stunning visuals are paired with a poetic script that remind us of the precious gift that water gives us – life.
Creative Execution
Life always finds a way
A way for the grass that waits under the sands
A way for the camels that roam the distant path
Over rock and dune
Life always finds a way
A way where there was none before
A thirsty desert that caravans fear
But life always finds a way
Through hardship and distance
And from water comes life
Every drop a blessing to protect
Within it lies survival and success
A drop of water, a drop of life
Let us preserve it
So that it lasts for us and our children
Credits
Samer Abboud |
Memac Ogilvy/Mather |
Managing Director |
Paul Shearer |
Memac Ogilvy/Mather |
Chief Creative Officer |
Flavio Zanni |
Memac Ogilvy/Mather |
Creative Director |
Anneka Connor |
Memac Ogilvy/Mather |
Group Account Director |
Lamia Khatib |
Memac Ogilvy/Mather |
Arabic Copywriter |
Justin Kramer |
The Film House |
Director |
Jaime Siordia |
The Film House |
Producer |
Sheeren Ali |
The Film House |
Associate Producer |
Chris Moon |
The Film House |
Director Of Photography |