Brand | MOBINIL |
Product/Service | TELECOMMUNICATION |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Script |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Control Packages never spoke to the youth before; we had to make a great effort to break through the already well established perception of it being a product to the mass, to being a product that tailors to the youth specific needs. We did this by building our creative idea on a situation that the youth aspired too; A situation free of control, portraying an occasion where authority did not affect them, disregarding orders to make their own decisions and take their own risks.
Creative Execution
Thats Better Alayli
Pass to Abou-Dalia
Come on, push, Don't leave him!
Press press, apply press, apply
Exactly!
Good
Don't shoot
Don't shoot
Get in the zone
Don't shoot from there
That's right, That's right
Abou-Dalia exchange with Taha
Come on
Take the shot
Shoot from here, stay out of the zone
Stay out of the zone, why!
Exactly! That's right, That's right
Come on, come down Abbani, come down.
Come down, come down
We're all defending, Everyone to the back
Come down, come down, come down
Because no one likes to be controlled
Mobinil Offers you "Control Free"
Megabytes
Minutes
and Messages
To all Egyptian networks
Starting from 15 L.E.
Use them your way
Credits
Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
Tameem Youness |
FP7/CAI |
Creative Director |
Maged Nassar |
FP7/CAI |
Creative Director |
Sondos Effat |
FP7/CAI |
Account Director |
Raghda El Maghrabi |
FP7/CAI |
Senior Account Manager |
Ramy Raafat |
FP7/CAI |
Account Executive |
Heba Radwan |
FP7/CAI |
Head of Production |
Inas Nagy |
FP7/CAI |
Producer |
Ashraf Hosafy |
FP7/CAI |
Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Tameem Youness |
|
Director |
Maged Nassar |
|
Director |
Thodoris Zacharakis |
|
DOP |
Assem Ali |
|
Art Director |
Mona El Tounsi |
|
Stylist |
Tarek Ali |
Zanad |
Post House |