2016 Winners & Shortlists

The Campaign

Control Packages never spoke to the youth before; we had to make a great effort to break through the already well established perception of it being a product to the mass, to being a product that tailors to the youth specific needs. We did this by building our creative idea on a situation that the youth aspired too; A situation free of control, portraying an occasion where authority did not affect them, disregarding orders to make their own decisions and take their own risks.

Creative Execution

Thats Better Alayli Pass to Abou-Dalia Come on, push, Don't leave him! Press press, apply press, apply Exactly! Good Don't shoot Don't shoot Get in the zone Don't shoot from there That's right, That's right Abou-Dalia exchange with Taha Come on Take the shot Shoot from here, stay out of the zone Stay out of the zone, why! Exactly! That's right, That's right Come on, come down Abbani, come down. Come down, come down We're all defending, Everyone to the back Come down, come down, come down Because no one likes to be controlled Mobinil Offers you "Control Free" Megabytes Minutes and Messages To all Egyptian networks Starting from 15 L.E. Use them your way