2016 Winners & Shortlists

The Campaign

Baku is the capital and largest city of Azerbaijan, as well as the largest city on the Caspian Sea and of the Caucasus region. Baku is located 28 metres (92 ft) below sea level. With the Eurogames happening for the first time in Azerbaijan a lesser known European country, the film entitled "Rise to the Occasion" aims to portray the Rise of athletes from the city that lies lowest under sea level in the world to the very top metaphorically showing that when you want to achieve and be a winner, no matter the obstacle, you can prevail!

Creative Execution

This TVC was both a challenge and a pleasurable experience to produce as it involved many people from different cultures and countries. It was conceived and created in Beirut Lebanon, The under water and some of the green screen over water stunts were produced in Kiev, Ukraine and finally the scenic shots were obviously shot in the city of Baku Azerbaijan. The crew was a mixture of Lebanese, Ukranian and Azzerbaijani professionals together with a French under water team, and an American director. The under water shots were extremely challenging as we used real stunts and real props (ex bikes) thrown in and out of the pool to achieve the most real effect we could get. The biggest challenge we faced was time, we had very little time for post production and so finding a way to make everything work seamlessly between an average budget and a short time span was where we struggled most.