| Brand | BAKU EUROPEAN GAMES OPERATION COMMITTEE |
| Product/Service | EURO GAMES 2015 |
| Entrant | MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON |
| Category | Production Design / Art Direction |
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Entrant Company
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MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
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Advertising Agency
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MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
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Production Company
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EUROMEDIA COMPANY Kiev, UKRAINE
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The Campaign
Baku is the capital and largest city of Azerbaijan, as well as the largest city on the Caspian Sea and of the Caucasus region. Baku is located 28 metres (92 ft) below sea level. With the Eurogames happening for the first time in Azerbaijan a lesser known European country, the film entitled "Rise to the Occasion" aims to portray the Rise of athletes from the city that lies lowest under sea level in the world to the very top metaphorically showing that when you want to achieve and be a winner, no matter the obstacle, you can prevail!
Creative Execution
The production design/art direction was crafted to portray the landmarks and beauty of the rising city of Baku, while at the same time showing the strength and power of the Eurogames. The combination of underwater shoot with above water landmarks is what makes this TVC ownable only by the city of Baku and the Eurogames 2015.
Credits
| Moe Minkara |
Memac Ogilvy/Mather Lebanon |
Executive Creative Director |
| Paul shearer |
Memac Ogilvy/Mather MENA |
Chief Creative Officer |
| Alain Mouhaweij |
Memac Ogilvy/Mather MENA |
Creative Director |
| Richard El Hashem |
Memac Ogilvy/Mather MENA |
Head of Knowledge/Intelligence MENA |
| Joel Peissing |
paravionfilms |
Director |
| Babkin Andrew |
Euromedia Company |
Creative Director Production |