2016 Winners & Shortlists

THE TROJAN HORSE

Short List
BrandETISALAT MISR
Product/ServiceTELECOMMUNICATIONS
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
CategoryAnimation
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency INITIATIVE Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Etisalat offered a bundle for one Egyptian pound that included voice calls, SMS, and internet for three hours, at any time of the day. As the service promoted has never been offered before by any other service provider, we decided to play on the idea of a new service that could have changed history. We chose a historic event, the battle of Troy, to explain that if Etisalat was available at that time, it would have changed the course of events, which in turn, would’ve changed history.

Credits

Name Company Role
MOSTAFA EL BEIK KING TUT'S PLAYGROUND (KTP) JUNIOR COPYWRITER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
YOUSSEF ALTAY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
AHMED HAMDALLA KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
MARIAM EISSA KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
AYMAN NASSAR FREELANCE DIRECTOR OF PHOTOGRAPHY
OMAR ADEL FREELANCE ANIMATOR
AHMED ABBASS FREELANCE ART DIRECTOR
ALEX/STEFFEN UNEXPECTED VFX SUPERVISOR
Florian Eichin/Korbinian Kuhn/Sebastian Badea/Alexander Kiesl UNEXPECTED 3D ARTISTS
Jörg Goldmann/Stefan Kleindienst UNEXPECTED FX ARTISTS
Steffen Hacker/Claus Rudolph UNEXPECTED 2D ARTISTS
STEFFEN HACKER UNEXPECTED EDITOR
PETER HACKER UNEXPECTED COLORIST
HOSNI ALI FREQUENCY SOUND DESIGN