Brand | ETISALAT MISR |
Product/Service | TELECOMMUNICATIONS |
Entrant | KING TUT'S PLAYGROUND Cairo, EGYPT |
Category | Animation |
Entrant Company
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Advertising Agency
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Media Agency
|
INITIATIVE Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Etisalat offered a bundle for one Egyptian pound that included voice calls, SMS, and internet for three hours, at any time of the day. As the service promoted has never been offered before by any other service provider, we decided to play on the idea of a new service that could have changed history. We chose a historic event, the battle of Troy, to explain that if Etisalat was available at that time, it would have changed the course of events, which in turn, would’ve changed history.
Credits
MOSTAFA EL BEIK |
KING TUT'S PLAYGROUND (KTP) |
JUNIOR COPYWRITER |
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
CHIEF CREATIVE OFFICER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
EXECUTIVE CREATIVE DIRECTOR |
AHMAD FAHMY |
KING TUT'S PLAYGROUND (KTP) |
GENERAL MANAGER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
YOUSSEF ALTAY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
AHMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
MARIAM EISSA |
KING TUT'S PLAYGROUND (KTP) |
ACCOUNT SUPERVISOR |
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
DIRECTOR |
AYMAN NASSAR |
FREELANCE |
DIRECTOR OF PHOTOGRAPHY |
OMAR ADEL |
FREELANCE |
ANIMATOR |
AHMED ABBASS |
FREELANCE |
ART DIRECTOR |
ALEX/STEFFEN |
UNEXPECTED |
VFX SUPERVISOR |
Florian Eichin/Korbinian Kuhn/Sebastian Badea/Alexander Kiesl |
UNEXPECTED |
3D ARTISTS |
Jörg Goldmann/Stefan Kleindienst |
UNEXPECTED |
FX ARTISTS |
Steffen Hacker/Claus Rudolph |
UNEXPECTED |
2D ARTISTS |
STEFFEN HACKER |
UNEXPECTED |
EDITOR |
PETER HACKER |
UNEXPECTED |
COLORIST |
HOSNI ALI |
FREQUENCY |
SOUND DESIGN |