Brand | LORENZ |
Product/Service | PIC PACS |
Entrant | KING TUT'S PLAYGROUND Cairo, EGYPT |
Category | Direction |
Entrant Company
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Advertising Agency
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Media Agency
|
UM MENA Giza, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Egyptians love to take imported products and “Egyptianize” them to make them more useful to them. This is because a lot of the things that are imported aren't made specifically for our usage or habits. This is also the case for imported cultures; It is difficult for us to swallow the idea of super heroes, super villains or science fiction in general. We like things to make sense. Pic Pacs, although imported, seems to be made for the Egyptian market as it's a great tasting snack and for only one pound. Who wouldn't like that. We took 3 imported cultures (transforming objects, monsters, and vampires) that Egyptians are well aware of, and showed how they will tailor such cultures to their use.
Credits
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
CHIEF CREATIVE OFFICER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
EXECUTIVE CREATIVE DIRECTOR |
AHMAD FAHMY |
KING TUT'S PLAYGROUND (KTP) |
GENERAL MANAGER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
YOUSSEF ALTAY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
AHMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
MARIAM EISSA |
KING TUT'S PLAYGROUND (KTP) |
ACCOUNT SUPERVISOR |
FADI FAHIM |
LIGHTHOUSE PRODUCTIONS |
EXECUTIVE PRODUCER |
MOHAMED FAROUK |
LIGHTHOUSE PRODUCTIONS |
SENIOR PRODUCER |
SHADY ABDELAZIZ |
LIGHTHOUSE PRODUCTIONS |
PRODUCER |
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
DIRECTOR |
PATRIZIO PATRIZI |
FREELANCE |
DIRECTOR OF PHOTOGRAPHY |
BASSEL HOSSAM |
FREELANCE |
ART DIRECTOR |
UNEXPECTED |
UNEXPECTED |
VFX SUPERVISOR |
AROMA |
AROMA |
POST PRODUCTION |
AHMED HAFEZ |
AROMA |
EDITOR |
HOSNI ALI |
FREQUENCY |
SOUND DESIGN |