| Brand | EGYPTIAN TOURIST AUTHORITY |
| Product/Service | TRAVEL/TOURISM |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Achievement in Production |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Production Company
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MAGIC BEANS PRODUCTIONS Cairo, EGYPT
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Production Company 2
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BIGFOOT FILMS Cairo, EGYPT
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Production Company 3
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FILM CLINIC Cairo, EGYPT
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The Campaign
The Egyptian Tourism Authority kicked off their latest campaign with this moving mosaic of authentic Egyptian imagery.
Edited to a fast-paced piece of original music, #ThisIsEgypt follows a group of young people around the country, as they explore various off-the-beaten-path locations through their smartphone lenses: from the bustling alleyways of downtown Cairo to the serene beaches of Marsa Alam; the inviting colors of the Nubian Village to the old wonders of the Nile Valley, the heights of the Sinai mountains to the depths of the Red Sea.
The film was an invitation to locals to play their part in an important national movement, by sharing glimpses of their Egyptian experiences with the rest of the world.
Creative Execution
Shooting in nine different locations across the course of 14 days, in a guerrilla shooting-style with three directors and three cinematographers all Egyptian, young, and up & coming. The achievement not only was in the seamless coordination between the three units but with a challenging budget for a shoot of this nature; the 62 hours of raw footage was coherently edited to an impactful 93 second film.
Credits
| Mohamed Hamady |
J Walter Thompson Cairo |
Executive Creative Director |
| Reem Megahed |
J Walter Thompson |
Head of production |
| Karim Fanous |
J Walter Thompson Cairo |
A/V Director |
| Ahmed ElNaggar |
|
A/V Director |
| Nader Nakoury |
|
A/V Director |
| Malek Sharif |
J Walter Thompson Cairo |
Art Director |
| Ahmed Wahid |
J Walter Thompson Cairo |
Copywriter |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Amr Ashraf |
J Walter Thompson |
post producer |
| Noura El Khatib |
Bigfoot Films |
Line Producer |
| Amira El Sherif |
Film Clinc |
Line Producer |
| Mahmoud Derbala |
Magic Beans |
Line Producer |
| Ahmed Hafez |
Aroma Post Productions |
Film Editor |
| Sary Hany |
|
Music composer |
| Ahmed Abdel Kader |
J Walter Thompson Cairo |
Associate Business Director |