2016 Winners & Shortlists

#THISISEGYPT

Short List
BrandEGYPTIAN TOURIST AUTHORITY
Product/ServiceTRAVEL/TOURISM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryUse of Original Music
Entrant Company J. WALTER THOMPSON CAIRO, EGYPT
Advertising Agency J. WALTER THOMPSON CAIRO, EGYPT
Production Company MAGIC BEANS PRODUCTIONS Cairo, EGYPT
Production Company 2 BIGFOOT FILMS Cairo, EGYPT
Production Company 3 FILM CLINIC Cairo, EGYPT

The Campaign

The Egyptian Tourism Authority kicked off their latest campaign with this moving mosaic of authentic Egyptian imagery. Edited to a fast-paced piece of original music, #ThisIsEgypt follows a group of young people around the country, as they explore various off-the-beaten-path locations through their smartphone lenses: from the bustling alleyways of downtown Cairo to the serene beaches of Marsa Alam; the inviting colors of the Nubian Village to the old wonders of the Nile Valley, the heights of the Sinai mountains to the depths of the Red Sea. The film was an invitation to locals to play their part in an important national movement, by sharing glimpses of their Egyptian experiences with the rest of the world.

Creative Execution

We needed to cover and integrate different themes inspired by Egypt. The music needed to take the viewer on a journey through Egypt, from desert adventures, to deep sea diving, to the noisy streets of Cairo. Leaving the viewer motivated enough to explore Egypt.

Credits

Name Company Role
Mohamed Hamady J Walter Thompson Cairo Executive Creative Director
Reem Megahed J Walter Thompson Head of production
Karim Fanous J Walter Thompson Cairo A/V Director
Ahmed ElNaggar A/V Director
Nader Nakoury A/V Director
Malek Sharif J Walter Thompson Cairo Art Director
Ahmed Wahid J Walter Thompson Cairo Copywriter
Shady abdelaziz J Walter Thompson Cairo Agency Producer
Amr Ashraf J Walter Thompson post producer
Sary Hany Music composer
Ahmed Hafez Aroma Post Productions Film Editor
Ahmed Abdel Kader J Walter Thompson Cairo Associate Business Director