Brand | DU |
Product/Service | TELECOMMUNICATIONS |
Entrant | DU Dubai, UNITED ARAB EMIRATES |
Category | Achievement in Production |
Entrant Company
|
DU Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
GOOD PEOPLE Beirut, LEBANON
|
The Campaign
du has been providing their customers two movie tickets for the price of one religiously on every Tuesday since the past two years. This has been supported through award winning campaigns that mimic movie scenes. However, 2016 being the third consecutive year, required a different approach. So, we took a bold decision of moving away from showing movie scenes and flexing big production value; and instead, created films that showcase the ‘behind the scene’ and ‘making off’ aspect of movies. An aspect that really excites the movie lovers today. This is the kind of materials movie lovers search for.
Having said the above, this year’s execution are humorous and explore the unknown side of movie makers while narrating the story of the script with supporting photographs that replace movie scenes. The entire set up is like a promotional interview taking place which allows the interviewer to ask questions about the movie that the movie makers answer because of their character and end up revealing the entire story (which is generally not the case).
Creative Execution
With a shrinking budget, we had to come up with a concept that could interest the movie lovers and at the same time not show grand movie scenes. While the films look simple, there is a lot that has gone into the production of the films and in particular the pictures. Each picture is frame that had to be set up and had to be propped in a manner that it would spark the viewers interest. So, working with the same award winning team, we wrote a set of humorous scripts that would impress movie lovers So, we collectively chose Prague was as the place for production. It was also due to the location and latitude it gave in terms of Locations / Cast and Props that we would get.
As a result of our choice, we shot for three days and produced three films beautiful crafted films to depict each genres, with a total budget of USD320K.
Credits
Ahmed Zaki |
du |
Client |
Ali Ali/Maged Nassar |
Good People |
Creative Director |
Ali Ali/Maged Nassar |
Good People |
Copywriters |
Saad Yusuf |
Leo Burnett Dubai |
Group Account Director |
Saad Yusuf |
Leo Burnett Dubai |
Account Director |
Saad Yusuf |
Leo Burnett Dubai |
Planner |
Shereen Mostafa |
Leo Burnett Dubai |
Head of TV Production |
Shereen Mostafa |
Leo Burnett Dubai |
Agency Producer |
Hosni Ali |
The Garage |
Sound Design |
Ali Ali//Maged Nassar |
Good People |
Directors |
Good People |
Good People |
Production House |
Michel Abou Zeid/Cynthia Chammas |
Good People |
Producer |
Pedros Tamizian |
Good People |
Assistant Director |
Pierre Mourakech |
Good People |
DOP |
Filip Malasek/Amr Rabee |
Robota/Lizards |
Editor |
Sary Hany |
Key 66 |
Music |
Luiz Paulo Furia |
Lizards |
Post Production |
Luiz Paulo Furia/Karim Mira |
Furia/Lizards |
Coloring |
Martin Kerjzlik |
Freelance |
Production Designer |
Rola Brzbohata |
Unit Sofa |
Line Producer |