2016 Winners & Shortlists

The Campaign

Within McDonald’s Arabia’s new platform Life Taste Better Together, we created a film showing how McDonald’s work closely together with their extensive network of suppliers to deliver only the highest quality of ingredients. Titled ‘The Beautiful Drive-Thru’, the film starts on a family ordering in a McDonald’s drive-thru. They are asked to proceed to the next counter, and when they turn their car around the corner, they are thrown into a fantastic journey throughout McDonald’s entire food journey. In a fairytale-like landscape, the family will drive past beautiful lettuce and tomato farms, potato fields, free walking cows and chickens, before entering a large bakery that makes the iconic McDonald’s buns. In the end, the family finally reaches the second counter where they receive their order, with the knowledge of exactly how their food was made.