| Brand | EDITA |
| Product/Service | MOLTO |
| Entrant | KAIRO Cairo, EGYPT |
| Category | Visual Effects |
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Entrant Company
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KAIRO Cairo, EGYPT
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Advertising Agency
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KAIRO Cairo, EGYPT
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Production Company
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PRODUCERS Giza, EGYPT
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The Campaign
Molto, the iconic chocolate filled croissant brand of Egypt was launching a new double flavour filling variant.
Molto is known for it's platform THE DAY NEEDS A HUG . We decided to mix the reality of the Egyptian street with some Gabriel Marquez magic, resulting in these magical realism films.
Creative Execution
The challenge was to seamlessly integrate a hyperreal ostrich in a real setting of an Egyptian street shot at night, which adds a lot of complexity when matching the light on the CGI. To achieve the reality of the film the camera was handheld and was moving freely, adding further complexity to the tracking of the CGI. The whole concept of the film is based on a magical realism idea, where the reality of the Egyptian street as well as the reality of the CGI needed not to be compromised . A small detail at the end is the vapour coming out of the eskimos breath that blends seamlessly with the setting.
Credits
| Hesham Ellabban |
KAIRO |
Executive Creative Director |
| Montasser Khalil |
KAIRO |
Creative Director |
| Sameeh Selim |
KAIRO |
Head Planner |
| Mahmoud Dogheim |
KAIRO |
Senior Planner |
| Sara El Sherbiny |
KAIRO |
Planner |
| Hesham Ellabban |
KAIRO |
Writer |
| Montasser Khalil |
KAIRO |
Art Director |
| Muhammad El Ayat |
KAIRO |
Writer |
| Hadi Elbagoury |
THE PRODUCERS |
Director |
| Hani Osama |
THE PRODUCERS |
Executive Producer |
| Dina Abdelraheem |
THE PRODUCERS |
Producer |
| Dina Nadeem |
Freelance |
Stylist |
| Mahmoud Ghali |
Monkeys |
VFX Director |
| Youssef Ghali |
Monkeys |
VFX Artist |
| Ahmed Ghali |
Monkeys |
VFX Artist |
| Hosny Ali |
The Garage Sound Studio |
Sound Design Arrangement |