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2016 Winners & Shortlists

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AHMED EL SAQQA

BrandVODAFONE EGYPT
Product/ServiceDATA SPEED
EntrantTNA/DDB EGYPT Cairo, EGYPT
CategoryProduction Design / Art Direction
Entrant Company TNA/DDB EGYPT Cairo, EGYPT
Advertising Agency TNA/DDB EGYPT Cairo, EGYPT
Media Agency MEC GLOBAL Giza, EGYPT
Production Company TNP Giza, EGYPT

The Campaign

Vodafone Egypt re-enacted the iconic scene from (The Outlaw) to show just how frustrating it is when buffering prevents videos from playing. Ahmed Saqqa pauses during a pivotal moment in the movie (El Gezira; The Outlaw) to complain to the viewer about the poor data connection and encourage them to switch to Vodafone.

Creative Execution

This was a reenactment of the movie (El Gezira) with the same angle, acting, framing and design.

Credits

Name Company Role
Basel El Deeb TNA (Tarek Nour Advertising) Managing Director - Head of Creative
Karim Ayesh TNA (Tarek Nour Advertising) Creative Director
Mostafa Sherif TNA (Tarek Nour Advertising) Creative Director
Sevag Der Sarkissian TNA (Tarek Nour Advertising) Associate Creative Director
Ahmed Sherif TNA (Tarek Nour Advertising) Senior Copywriter
Omar Dawoud TNA (Tarek Nour Advertising) Copywriter
Hosam Akil TNA (Tarek Nour Advertising) Copywriter
Ragy Baqy TNA (Tarek Nour Advertising) Copywriter
Hazem El Saadani TNA (Tarek Nour Advertising) Account Director
Mahmoud Badr TNA (Tarek Nour Advertising) Account Director
Mahmoud Khattab TNP (Tarek Nour Production) Head of Production
Hagar Ewais TNP (Tarek Nour Production) Executive Producer
Marwan Hamed Director
Abd El Wadod Karim Assistant Director
Ahmed Arafa Assistant Director
Ahmad El Morsy Director Of Photography
Mohamed Attia Art Director
Ahmed Essam Grading
Azman Editing Company
Hosny Ali Sound Engineer

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