Brand | LESIEUR CRISTAL |
Product/Service | HOUSEHOLD |
Entrant | SHEM'S PUBLICITÉ Casablanca, MOROCCO |
Category | Use of Licensed or Adapted Music |
Entrant Company
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Advertising Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Media Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Production Company
|
VIDEORAMA Casablanca, MOROCCO
|
The Campaign
We will stigmatize the use of the machine powder and attack it frontally by using a style well known and appreciated by our consumers: the thriller movies using a fantasy of violent crime, victims and police investigations.
We are not at all in the parody or on humor comedy; we are in a dramatic and real police investigation to reveal a serial killer which rages laundry and washing machine.
The machine powder kills laundry and washing machine. We'll take this expression literally. Surfing on the codes of the thriller movies, we'll show the evils of the machine powder: a Machiavellian and ruthless serial killer.
Creative Execution
We chose deliberately a dark theme of music with mysterious and thrilling score track that creates a continuous suspense.
Exciting and aggressive orchestration with a threatening atmosphere, dramatic strings and cinematic beat that follows the story evolution and highlight the critical moments.
Credits
Yanis Ayouch |
Shem's Publicité |
Creation Director |
Quods Ouaissi |
Shem's Publicité |
Editor |
Fouad Lahjouji |
Shem's Publicité |
Account Director |
Youssef Barradi |
Lesieur Cristal |
Marketing Director |
Nisrine Bennani |
Lesieur Cristal |
Brand Manager |