2016 Winners & Shortlists

LIVE DIFFERENT LIVES

BrandINWI
Product/Service4G
EntrantSHEM'S PUBLICITÉ Casablanca, MOROCCO
CategoryDirection
Entrant Company SHEM'S PUBLICITÉ Casablanca, MOROCCO
Advertising Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Media Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Production Company VIDEORAMA Casablanca, MOROCCO

The Campaign

inwi is the telecom operator that has always proven his audacity. This is confirmed through its new 4G campaign entitled Live different lives. In this campaign, we have access, through the eyes of our hero, to all exceptional opportunities offered by the inwi 4G connection. The commercial starts with a young man doing his jogging in the woods, and falls unexpectedly on a 4G chip buried inside a majestic tree. He inserts it into his phone. And that's when we'll move in his views and live different lives in his place, making a parallel with all the services offered by the inwi 4G (value-added services, streaming TV, gaming, ... ). Being in the shoes of a soldier of the future, of a mafia, a footballer and many other characters in different worlds. This is the recipe of the 4G campaign, which transports us to the heart of the action, thanks to its very high speed.

Creative Execution

The film, targeting young people, uses the technique of point of view shots, initiated by video games. The special effects refer to international references known by Moroccan youth. A modern tone of voice which undoubtedly gives a facelift to the Moroccan advertising landscape.

Credits

Name Company Role
Yanis Ayouch Shem's Publicité Creation Director
Lamia Ajana Shem's Publicité Business Director
Nisrine Marsou Shem's Publicité Account Manager
Nadia Rahim inwi Communications Director
Taieb Tazi inwi Brand Manager
Actarus Aksas Director