| Brand | EDITA FOOD INDUSTRIES |
| Product/Service | FOODS/ SNACKS |
| Entrant | MAHDYS Cairo, EGYPT |
| Category | Direction |
|
Entrant Company
|
MAHDYS Cairo, EGYPT
|
|
Advertising Agency
|
MAHDYS Cairo, EGYPT
|
|
Production Company
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
The Campaign
The copy is creating a world of fantasy all taking place at Edita Company, where an interviewee is coming for an interview to be accidentally introduced to the backstage of the company. The copy's flow enables him to explore all of the brand's fictional characters that co-exists in one place; a place where each and every door has a product story to tell.
This was done in a fairytalish style and easily introduced all of those characters in harmony within the same place, moreover the jack in the box feel extends to even unopened doors projecting further promises and further stories.
Creative Execution
One of the toughest project's on a directorial level as it demands a detailed preparation process and a very technical shoot.
Credits
| Tamer Mahdy |
|
Director |
| Ahmed Elganainy |
Magic beans |
Executive Producer |
| Matej Kriznik |
|
DOP Lighting Cameraman |
| Dina Nadim |
|
Stylist |
| Hisham Mahdy |
|
Art Director |
| Tamer Mortada |
|
VFX supervisor |
| Amir Hedaya |
|
Music composer |
| Hosny Ali |
|
Sound Engineer |
| Ahmed Hafez |
Aroma |
Editor |
| Charbel Moawad |
|
Colourist |
| Shady Amir |
|
Senior Producer |
| Mahmoud Derbala |
Magic beans |
Senior Producer |
| Rasha Samir/Lamis Hazem/Maha Foad/Rodina Hashem |
Mahdys |
Mahdys Account mgt. team |
| Inas Abdelrahman/Ahmed Samy/Mai Mohamed |
Edita |
Edita's marketing team |
| Tamer Mahdy |
Mahdys |
Executive creative director |