2016 Winners & Shortlists

SCHWEPPES

Short List
BrandATLANTIC INDUSTRIES
Product/ServiceCSD
EntrantTHE ACADEMY Giza, EGYPT
CategoryCinematography
Entrant Company THE ACADEMY Giza, EGYPT
Advertising Agency THE ACADEMY Giza, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company DREAMBOX FILMS Beirut, LEBANON
Production Company 2 TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT

The Campaign

The film starts by showing wide fast cut shots of different terrains, then our hero is showcased in multiple locations and on different terrains in search of something. Then we start introducing his partner on this long journey, next we see our hero getting frustrated as he keeps looking for the secret of Schweppes, asking one person to another, moving from one location to another and sometimes the situation gets really tensed in a crescendo of events. They kept looking in jungles, on mountains, under the sea and even in extreme cold weathers. They never stopped day or night, they kept searching for more than 78 days across the globe however, it becomes clear towards the end that the secret will never be revealed no matter how far they went. At that point we reveal the product with its range and signed off the film with a handcrafted typography that reads “the secret still remains” to stress and emphasis on the notion that secret of Schweppes never got or never will be revealed.

Creative Execution

The idea of the film inspired us to showcase variety of locations with its real look, nothing staged, nothing glamorized. We used open spaces, wide shots, different locations varying from jungles, to sea & even snow. Depending mainly on the natural source of light to amplify reality gave the audience the feeling that they were right there with our heroes on their journey.

Credits

Name Company Role
Ali Ali Director
Piere mouarkesh Director Of Photography
Ahmed Tarek The Academy Group Managing Director
Shahira Akel The Academy General Manager
Sherif Mounir The Academy Creative Director
Mohamed Abdel Hamid The Academy Associate Creative Director
Tamer Tawfik The Academy Copywriter
Lionel Soria Art Director
Ahmed El-Nakeeb The Academy Group Account Director
Marwan Nicolas Dream Box Films Producer
Mohab Khaled The Academy Senior Account Executive
Karim Mira LZRD colorist
Amr Rabie LZRD Editor
Hosny Ali The Garage Sound Engineer