2016 Winners & Shortlists

THE MAKERS ACCOUNT

BrandBYBLOS BANK
Product/ServiceTHE MAKERS
EntrantFP7/BEY Achrafieh, LEBANON
CategoryScript
Entrant Company FP7/BEY Achrafieh, LEBANON
Advertising Agency FP7/BEY Achrafieh, LEBANON
Media Agency UM MENA Beirut, LEBANON
Production Company CLANDESTINO FILMS Beirut, LEBANON

The Campaign

An ode to Lebanon’s youth. The manifesto script is inspired by both the frustration and the hope of Lebanese 18 to 24 year olds. Being the 90’s post-war generation, these young people are the fruit of many years of obedience, to parent and society rules and expectations, uneasy to follow given Lebanon’s corrupt situation. The film begins by showing the childhood journey of the Lebanese youth, the things they had to go through, leading up to them revealing the change they want to create, by simply being given the freedom to create who they are. While they cite “History doesn’t have to repeat itself”, a group of young people stands on Lebanon’s most toxic sight, the trash mountain, the result of the old generation’s incompetence and corruption, which happens to be the only sight of Beirut’s full skyline.

Creative Execution

We got bowl haircuts and did as told. We listened and never argued, to learn right from wrong. At times, we didn’t agree on what was important and what wasn’t. There are things we never fully understood, and things we took to heart. There’s an age we fully grasped, and an age ahead of us to explore. We need to try and make mistakes. We need to dream, but not just in our sleep. We want to take everything the world has to offer. We want to see things differently. We want to keep trying until things work. We want to make plans even if the time’s not right. Today is the best time to start. We are bold and unafraid. We’re the ones who can make a change. We don’t want history to repeat itself. To create a new world, we need to create ourselves. The Makers account from Byblos Bank Create who you are.

Credits

Name Company Role
Emile Atallah Fp7 Beirut Managing Director
Wissam Mattar Fp7 Beirut Creative Director
Jad Chamaa Fp7 Beirut Art Director
Nadyn Chalhoub Fp7 Beirut Copywriter
Carl Bou Abdallah Fp7 Beirut Senior Brand Planner
Elie Geahchan Fp7 Beirut Group account Director
Toufic Jarawan Fp7 Beirut Senior account executive
Wissam Smayra Clandestino Films Director
Ray Barakat Clandestino Films Producer
Thodoris Zacharakis Clandestino Films DOP