FOR THOSE WHO ARRIVE FASHIONABLY EARLY
| Brand | GENERAL MOTORS - CADILLAC |
| Product/Service | ATS-V |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | Use of Original Music |
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Entrant Company
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INTERESTING TIMES Beirut, LEBANON
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Advertising Agency
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INTERESTING TIMES Beirut, LEBANON
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Media Agency
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CARAT Dubai, UNITED ARAB EMIRATES
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Production Company
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JOY FILMS ME Dubai, UNITED ARAB EMIRATES
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The Campaign
Cadillac V-Series needed to make a bold fashion statement in the region. We set out on a mission to find the three best dressed people in the region to pair with the brand’s cutting edge style.
Three acclaimed fashion bloggers from across the region were chosen to take part in a first-of-a-kind fashion experiment. The idea was to find the few bold individuals that are always fashionably dressed, at any given time of any given day!
In this film we see ANDMODE.com founder Ahmad Daabas “kidnapped” by our masked men for an impromptu photo-shoot inside the bold new Cadillac ATSV and in the desolate Maydan desert!
Creative Execution
The music is an original composition tailored specifically to meet the campaigns look, feel and general ambience, which is a surreal, cold, avant garde theme with industrial overtones
It was composed by Franky B & The Cryptic Monkeys (Franky B / Peppe Cozzolino). Who was commissioned through abstract groove where post-production took place with the support and supervision of Joy films.
Credits
| Nadim Ghrayeb |
Cadillac |
Regional Sales/Marketing Manager |
| Akshaya Sikand |
Cadillac |
Retail and Digital Marketing Manager |
| Heba Amin |
Cadillac |
Advertising Manager |
| Wassim Bassil |
Interesting Times |
Managing Partner |
| Jimmy Francis |
Interesting Times |
Partner and Creative Director - Copy |
| Mo Al Ghossein |
Interesting Times |
Partner and Creative Director - Art |
| Tres Colacion |
Interesting Times |
Associate Creative Director |
| Ashraf Mansour |
Interesting Times |
Partner and Head of Strategy |
| Marta Bielik |
Interesting Times |
Senior Planner |
| Lara Safar |
Interesting Times |
Engament Director |
| Nadim Abdel Massih |
Interesting Times |
Senior Engagment Manager |
| Ralph Abou Raad |
Interesting Times |
Art Director |
| Diane Zouein |
Interesting Times |
Designer |
| Gail Saab |
Interesting Times |
Designer |
| Oscar William |
Joy Films |
Associate Creative Producer |
| Luigi Pane |
Abstract Groove |
Director |
| Diego Indraccolo |
Abstract Groove |
Director Of Photography |
| Franky B/The Cryptic Monkey |
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Music Composer |