2016 Winners & Shortlists

The Campaign

Cadillac V-Series needed to make a bold fashion statement in the region. We set out on a mission to find the three best-dressed people in the region to pair with the brand’s cutting edge style. Three acclaimed fashion bloggers from across the region were chosen to take part in a first-of-a-kind fashion experiment. The idea was to find the few bold individuals that are always fashionably dressed, at any given time of any given day! In this film we see fashion blogger Ahmad al Bloushi “kidnapped” by two masked men for an impromptu photo-shoot inside the bold new Cadillac ATSV and at the amazing Jabal Ali Port.

Creative Execution

Thrown in the backseats of the new Cadillac ATS-V, Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi have been spun through a filtered surreal, cold, desaturated Dubai, as clouds of burnt rubber kicked into the air while the fashion photographer shot them during a series of highly choreographed breathtaking drifts. Most high speed shots were taken with a Russian arm ,where perfect coordination and timing were essential around the drifting car. Three Key locations were utilized across the 3 films. • the first film featured the Maydan desert, a desolate and baron stretch of land, where the sun beat down and winds blew hot. • the second film featured the Maydan parking, used as a proving ground for drifters within the region, ideal for donuts and kicking billowing clouds of dust into the air. • And finally the third film featured the Jebal Ali Port, an out of bounds location with containers stacked as high and as far as the eye can see. This was the ultimate playground for any drifting aficionado. No one had ever filmed in this location prior to this shoot.