FOR THOSE WHO ARIVE FASHIONABLY EARLY - AHMAD DAABAS
Brand | GENERAL MOTORS - CADILLAC |
Product/Service | ATS-V |
Entrant | INTERESTING TIMES Beirut, LEBANON |
Category | Cinematography |
Entrant Company
|
INTERESTING TIMES Beirut, LEBANON
|
Advertising Agency
|
INTERESTING TIMES Beirut, LEBANON
|
Media Agency
|
CARAT Dubai, UNITED ARAB EMIRATES
|
Production Company
|
JOY FILMS ME Dubai, UNITED ARAB EMIRATES
|
The Campaign
Cadillac V-Series needed to make a bold fashion statement in the region. We set out on a mission to find the three best dressed people in the region to pair with the brand’s cutting edge style.
Three acclaimed fashion bloggers from across the region were chosen to take part in a first-of-a-kind fashion experiment. The idea was to find the few bold individuals that are always fashionably dressed, at any given time of any given day!
In this film we see ANDMODE.com founder Ahmad Daabas “kidnapped” by our masked men for an impromptu photo-shoot inside the bold new Cadillac ATSV and in the desolate Maydan desert!
Creative Execution
Thrown in the backseats of the new Cadillac ATS-V, Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi have been spun through a filtered surreal, cold, desaturated Dubai, as clouds of burnt rubber kicked into the air while the fashion photographer shot them during a series of highly choreographed breathtaking drifts.
Most high speed shots were taken with a Russian arm ,where perfect coordination and timing were essential around the drifting car.
Three Key locations were utilized across the 3 films.
• the first film featured the Maydan desert, a desolate and baron stretch of land, where the sun beat down and winds blew hot.
• the second film featured the Maydan parking, used as a proving ground for drifters within the region, ideal for donuts and kicking billowing clouds of dust into the air.
• And finally the third film featured the Jebal Ali Port, an out of bounds location with containers stacked as high and as far as the eye can see. This was the ultimate playground for any drifting aficionado. No one had ever filmed in this location prior to this shoot.
Credits
Nadim Ghrayeb |
Cadillac |
Regional Sales/Marketing Manager |
Akshaya Sikand |
Cadillac |
Retail and Digital Marketing Manager |
Heba Amin |
Cadillac |
Advertising Manager |
Wassim Bassil |
Interesting Times |
Managing Partner |
Jimmy Francis |
Interesting Times |
Partner and Creative Director - Copy |
Mo Al Ghossein |
Interesting Times |
Partner and Creative Director - Art |
Tres Colacion |
Interesting Times |
Associate Creative Director |
Ashraf Mansour |
Interesting Times |
Partner and Head of Strategy |
Marta Bielik |
Interesting Times |
Senior Planner |
Lara Safar |
Interesting Times |
Engament Director |
Nadim Abdel Massih |
Interesting Times |
Senior Engagment Manager |
Ralph Abou Raad |
Interesting Times |
Art Director |
Diane Zouein |
Interesting Times |
Designer |
Gail Saab |
Interesting Times |
Designer |
Oscar William |
Joy Films |
Associate Creative Producer |
Luigi Pane |
Abstract Groove |
Director |
Diego Indraccolo |
Abstract Groove |
Director Of Photography |