Brand | BONJORNO CAFÉ |
Product/Service | INSTANT COFFEE |
Entrant | TEAM Y&R CAIRO, EGYPT |
Category | Casting |
Entrant Company
|
TEAM Y&R CAIRO, EGYPT
|
Advertising Agency
|
TEAM Y&R CAIRO, EGYPT
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
Production Company
|
BIGFOOT FILMS Cairo, EGYPT
|
The Campaign
These films show that with Bonjorno Café anyone can be a barista and prepare “coffee shop” quality coffee in all its variety anywhere they are.
Here a woman is waiting in a workshop for her car to get fixed. One of the mechanics offers her something to drink, a common generous act in Egypt. She refuses but the mechanic insists listing all the different coffees including a chilled option and explains to her what the new cold coffee is (an uncommon way to drink coffee in Egypt) The woman decides to drink the cold coffee and the mechanic shouts at the kitchen the order in the same way it happens at coffee shops.
Creative Execution
We looked for unique characters with uncommon features in order to add to the humor and awkwardness of the copies.
Credits
Luciana Costacurta |
YR Cairo |
Creative Director |
Eslam Salama |
Y/R Cairo |
S. Copywriter |
Amir Fouad |
Y/R Cairo |
S. Art Director |
Ali Ali |
Big Foot Films |
Director |
Wadoud Fahmy |
Y/R Cairo |
MD |
Nermine Barrada |
Y/R Cairo |
S. Account Director |
Ghassan Al-Batal |
Y/R Cairo |
S. Account Director |
Noha Sonbol |
Y/R Cairo |
S. Account Manager |
Bagad Omran |
Big Foot Films |
Executive Producer |
Norah El-Khateeb |
Big Foot Films |
Producer |
Nada Faied |
Big Foot Productions |
Producer |
Hosny Ali |
The Garage Sound |
Sound Engineer |
Karim Mira |
Lzard VFX |
Post Production |
Riham Mohsen |
Caravan Marketing Co. |
Marketing Manager |
Moataz Sedky |
Caravan Marketing Co. |
Brand Manager |
Julia Nabil |
Caravan Marketing Co. |
Brand Manager |
Hatem Zaher |
Caravan Marketing Co. |
Assistant Brand Manager |
Khaled Sharrawy |
Caravan Marketing Co. |
Assistant Brand Manager |
Mohammed Sabry |
Big Foot Films |
Production Manager |
Ahmed Allam |
Big Foot Films |
Assistant Producer |