| Brand | BONJORNO CAFÉ |
| Product/Service | INSTANT COFFEE |
| Entrant | TEAM Y&R CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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TEAM Y&R CAIRO, EGYPT
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Advertising Agency
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TEAM Y&R CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
This film is a joke done specially for the young online audience where the characters have a full conversation using coffee terminology.
Creative Execution
The trick on this film is that the non-sense conversation actually makes sense since many of the coffee terms sound similar to arabic words
SCRIPT
Office Boy: Cappuccino wants you inside.
Employee: Latte? (arabic: why? = Leih?)
Office Boy: I don't know! Skinny or Venti.. you know what you have done. Would you like to leave it for tomorrow?
Employee: Mocha! (arabic: Possibly = Monken)
Office Boy: Mocha? In that case you go and tell him.
Employee: No no... I want to decaf from him and besides I will hazelnut in a bit. (arabic: I will go/leave = Hanzel)
Office Boy: I will double shot downstairs
Employee: I will single shot here and I am coming
Office Boy: Muffin Omar
Employee: Chesecake Ali
Bonjorno Café... The coffee shop in a sachet.
Credits
| Luciana Costacurta |
YR Cairo |
Creative Director |
| Eslam Salama |
Y/R Cairo |
S. Copywriter |
| Amir Fouad |
Y/R Cairo |
S. Art Director |
| Ali Ali |
Big Foot Films |
Director |
| Wadoud Fahmy |
Y/R Cairo |
MD |
| Nermine Barrada |
Y/R Cairo |
S. Account Director |
| Ghassan Al-Batal |
Y/R Cairo |
S. Account Director |
| Noha Sonbol |
Y/R Cairo |
S. Account Manager |
| Bagad Omran |
Big Foot Films |
Executive Producer |
| Norah El-Khateeb |
Big Foot Films |
Producer |
| Nada Faied |
Big Foot Productions |
Producer |
| Hosny Ali |
The Garage Sound |
Sound Engineer |
| Karim Mira |
Lzard VFX |
Post Production |
| Riham Mohsen |
Caravan Marketing Co. |
Marketing Manager |
| Moataz Sedky |
Caravan Marketing Co. |
Brand Manager |
| Julia Nabil |
Caravan Marketing Co. |
Brand Manager |
| Hatem Zaher |
Caravan Marketing Co. |
Assistant Brand Manager |
| Khaled Sharrawy |
Caravan Marketing Co. |
Assistant Brand Manager |
| Mohammed Sabry |
Big Foot Films |
Production Manager |
| Ahmed Allam |
Big Foot Films |
Assistant Producer |